Top 5 Film & Television Apps in Nigeria - Q1 2024 Performance

During the first quarter of 2024, the top 5 film and television applications in Nigeria showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared on a unified platform, combining both iOS and Android data.

MovieBox-Asian Drama,HD Movies by COIHUB TECHNOLOGY saw a significant fluctuation in weekly downloads, starting strong with 111.6K in the first week of January and peaking at 175.8K in the second week. However, downloads dropped to 35K by mid-February. The app maintained a consistent number of weekly active users, starting at 237.4K and reaching a high of 334.4K in mid-February, before settling at 298.5K by the end of March.

Netflix from Netflix, Inc. experienced steady weekly revenue, peaking at $198 in mid-January and gradually declining to $80 by the last week of March. Weekly downloads remained relatively stable, averaging around 50K, with a peak of 58.9K in early March. The app's weekly active users fluctuated slightly, beginning at 620.9K in early January and ending at 606.9K in late March.

Showmax by Showmax Africa Holdings Limited saw a notable surge in weekly downloads, spiking at 127.1K in late January. However, downloads declined to around 36K towards the end of March. The app's weekly active users followed a similar trend, starting at 17.8K in late January and climbing to 140.7K by the end of the quarter.

DramaBox - Stream Drama Shorts from STORYMATRIX showed a consistent increase in weekly revenue, peaking at $5.5K in mid-March. Weekly downloads saw a significant rise in March, reaching 65.2K in the second week. The app's weekly active users also increased notably, starting at 38.6K in early January and peaking at 122.5K in mid-March.

MX Player by MX Media & Entertainment Pte Ltd had stable weekly downloads, averaging around 22K, with a slight increase to 24.2K in mid-March. Weekly revenue remained minimal, with a peak of $12 in the last week of March. The app maintained a high number of weekly active users, starting at 630.6K and reaching 657.9K by late February, before stabilizing at around 613.5K by the end of the quarter.

These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance of the leading film and television apps in Nigeria for Q1 2024. For more detailed analysis and data, visit Sensor Tower.